Nike Swot Analysis - 1382 Words

SWOT Analysis Nike Strengths. Very good Leadership is one of Nike’s strengths. Nike is a very competitive organization. Founder and Owner, Phil Knight is often quoted as saying that â€Å"Business is war without bullets.† Nike has a healthy dislike of its competitors such as Reebok and Addidas. This competition in the market results in the company to strive to have to best products and on the market. Nike sponsors the top athletes and gains valuable coverage through the media. Nike has no factories. It does not tie up cash in buildings and manufacturing workers. They manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made cheaper elsewhere Nike will then move†¦show more content†¦Nearly half of these workers have completed senior high school. Few have work-related skills when they arrive at the factory. 95% of the workers in the nine participating factories have received pay or wage increases in the last year, consistent with government minimum wage increases, and with small exceptions the bases wages in these factories are above the regions minimum wage. Conditions for these workers have allegedly been made by campaigns of poor conditions, with commonplace harassment and abuse. Nike has sought to respond to these allegations by putting into place a code of conduct for all of its suppliers, and working with the Global Alliance to review around 21 of these factories, and to pick up and respond to issues. In developing countries the workers from the factories have to deal with verbal abuse, sexual comments, and physically abuse. In addition, sexual trade practices in recruitment and promotion were reported by at least two workers in each of two different factories, although a subsequent investigation was unable to confirm this. There is also confirmation of workers that are satisfied with their relationship with direct line supervisors, and are satisfied with management. The main concerns expressed by workers relate to their physical working environment. A lot of the Nike Company factories are experiencing serious problems leading to labor disputes. On the otherShow MoreRelatedNike Swot Analysis1214 Words   |  5 PagesSWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, in the 50 years that Nike has been in business, it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets, through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength, weakness, opportunity and threat) analysis ofRead MoreNike Swot Analysis1193 Words   |  5 PagesNike.inc SWOT analysis Strengths: y y y y y y y y y y y y y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get theRead MoreNike Swot Analysis3115 Words   |  13 Pages. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distributionRead MoreNike Swot Analysis4730 Words   |  19 PagesNike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributingRead MoreSwot - so Analysis Nike1366 Words   |  6 PagesNike SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) Strengths - Nike is one of the main shoemaker in the world. It designs and sells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running. - Nike is strong at research and development, as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-levelRead MoreSwot Analysis Of Nike1819 Words   |  8 PagesNike (NKE) is a well-known clothing, footwear, and sporting equipment company based in the USA. The company develops a variety of products for a wide range of sporting activities which includes soccer, football, tennis and basketball among many others. Nike’s involvement in sports is so well executed that it is difficult to turn on a sports channel and not see some type of Nike logo. Aside from its merchandise, the company also drives revenue growth through licensing agreements. Nike is alsoRead MoreSwot Analysis Of Nike1118 Words   |  5 PagesNike has under its portfolio, Nike Brand, Jordan Brand, Hurley and Converse. Nike allows customers to purchase its products and offerings from retail accounts throughout the world, retail stores, internet stores, through a mix of independent distributors and licensees across the world. NIKETOWNs are the largest stores among Nike. NIKETOWNs are premium stores that provide the consumer with the best brand experience. Each NIKETOWN storefront features at least six to seven Nike brand categories. ThisRead MoreSwot Analysis : Nike s Shoes1339 Words   |  6 PagesSWOT Analysis: The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike s piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and itRead MoreSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a800 Words   |  4 PagesSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a company. Should introduce the topic to others†¦ especially group members so they know what the analysis does for us and why it is important. Such as, Strengths Strengths are characteristics of the company that give the business a competitive advantage over others. Nike has a strong international brand in which everyone recognizes it from their logo. The logo can be presented by itself without the nameRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 PagesCore Competencies and Sustainable Competitive Advantage In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes